Make the Internet A Safer Place

About membership . . .

We want to make the internet a safer place for everyone – so we’ve made it free to join advertSAFE. We’ll verify your email address and profile photo. In order to do this, we’ll need to compare the photo you upload with a scanned image of a form of ID, such as a photo driving licence, valid passport or national photo identity card.

Instant Online Verification
For a one-time nominal verification test fee (which varies by country), you can upgrade to a more in-depth ID verification, and because all the checks are done electronically, you’ll get your result instantly. It makes sense to provide us with as much information as possible, because the more we can verify your identity, the higher your score will be. The higher your score, the more trust you should get online!

advertSAFE members are issued with a digital ID badge and verification certificate to display on all their online adverts, profiles and listings. This ID badge tells customers and anyone you interact with online that you have been verified and truly care about their online safety and security. You’ll also be able to access extra features like your profile view counter, ID badge impression counter, badge click statistics and links to your own websites or blogs.

If you own a website or blog, it makes perfect sense to use your ID badge as a site seal on every page to gain more trust online.


advertSAFE is about trust & safety online  . . .


advertSAFE enables Internet users all over the world to prove that they are who they say they are, and verify the identity of anyone they want to connect with. With advertSAFE you can get on with buying, selling, networking, gaming, chatting and dating online – safe in the knowledge that you’re dealing with honest and real people.



Just click on the advertSAFE website seal wherever you see it displayed to check a profile – it really is that easy!




Why you need advertSAFE . . .

When you think about how much we all use the Internet, the potential for fraud and abuse is a real concern – and it’s growing all the time as we conduct more and more of our lives in cyberspace.



We don’t believe in scaremongering … just in helping you protect yourself online. advertSAFE is a simple, sensible way to stay safe. All it takes is a few simple steps, and membership is free! So what have you got to lose?
Benefits for businesses

When customers deal online with sole traders and small independent businesses, trust and reliability are right at the top of their list of ‘must haves’. advertSAFE verification provides that reassurance. Different membership levels (basic, standard or premium) mean you can control how much information you provide about yourself – but the more details you give, the more your customers know they can depend on you.



Benefits for individuals

How many times have you asked yourself: “Can I trust them?” “What if it’s a fake?” “How can I be sure they’re genuine?” “Is this a scam?” With advertSAFE, questions like this will be a thing of the past. Once you’re a member, you can add your advertSAFE badge to your profile or advertisement – on your favourite social networks, online marketplaces, dating sites, blogs and gaming sites … and encourage all your online contacts to join too. That way, we can all enjoy the amazing power of the internet in safety.



Identity verification explained . . .

When you sign up to become a member, we request information such as your name, email address and date of birth etc, and ask you to upload a photo if you want. You can share as much or as little information as you like – depending on the level of verification you want. We then verify that information, in the strictest confidence.



Once we’re satisfied that you are who you say you are, you’ll get a verification website seal and certificate to display on all your online profiles and ads. It will show your name, photo (optional) and verification score – which can be anything up to 100%. People you connect with can click on your website seal to link to your full profile.


Is my data safe with you?

We only keep your contact details so we can stay in touch with you – and we never pass these on to anyone else. We do not keep any other data. Most ID checks are made electronically, and we only record the result – ie. that your information has been verified, and that you are who you say you are. Our site is SSL encrypted for security and tested daily byMcAfee Secure.


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